Britains visit Attractions like Arugam Bay

A typical Sri Lanka Beach

A typical Sri Lanka Beach

Sri Lanka has enjoyed rising popularity among British travellers this year despite the global recession, according to new statistics.

The country’s tourist board announced figures showing that visitor numbers from the UK were 16.9% higher in August 2009 than in the same period last year.

From all tourism source markets, Sri Lanka recorded an overall increase of 32% in inbound visitors last month.

The tourist board also revealed that forward bookings indicate a strong finish to the year following the relaxation of travel advice by the Foreign and Commonwealth Office in the UK.

Sanjika Perera, Sri Lanka’s UK tourism director, said: ‘We have worked on a persistent promotional campaign in conjunction with the hotel industry back home and with our airline and tour operator partners in the UK and the results have been very positive.

‘To have improved visitor figures during the recession shows that the British public are aware of the diversity that Sri Lanka offers and keen to experience an Indian Ocean break, at an attractive price.’

Travellers can catch flights to Colombo to visit attractions such as Yala National Park and Arugam Bay in Sri Lanka.

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