Category: the bay

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Cerveceria Modelo to invest in Arugam Bay

Top selling Mexican beers to be produced in Eastern Sri Lanka
(CORONA is slightly less popular since end 2019)

 

Corona (Corona Extra) is a brand of pale lager owned and produced by Cerveceria Modelo in Mexico. It is the top-selling beer in Mexico and is one of the top selling beers worldwide.[2] Corona beer is available in over 150 countries. All  Corona beer is brewed and bottled in one of 7 Modelo Breweries in Mexico.
So far, pre 2019…

Corona Extra. The Mexican top selling beer

Outside of Mexico, Corona is to be slightly renamed and will be produced in a new brewery to be constructed at Arugam Bay. A world famous Surf spot and upcoming tourist resort situated in the deep South East of remote Sri Lanka.

To distinguish the new Sri Lanka Export product from the original Mexican label, and in recognition and celebration of local achievements following the end of the long ongoing conflict in Sri Lanka, the following brand name has been proposed:

Caruna Extra. Export to Asian markets only

For this purpose the Mexican global leaders have teamed up with the award winning, but widely unknown Arugam Bay Surfer’s Beer label under an agreement with the Sri Lanka Government and its Board of Investment Authority.

Cerveceria Modelo’s chairman Senioria Condolenzza Gogonzola stated that the Company has welcomed branching out to new markets in the East.
Corona is a traditional Cult Beer favored by young, active people and is popular with modern party people.
As world economies are shifting to India, China and Russia it makes no longer sense to ship containers of beer half way around the globe. Continue reading “Cerveceria Modelo to invest in Arugam Bay”

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New logo for Sri Lankan Surfing Federation

Sri Lanka local Surfer. photo by Testemale

Sri Lankan surfers choose their own path with a new identity

Surfersvillage Global Surf News, 19 March, 2010 : – – The Birth of a Surfing Nation project has always had the objective of positioning Sri Lankan surfing in a different manner to that of other existing national surfing organizations due to the unusual environment and context in which the organization was created in 2010. In accordance with the formation recently of the Surfing Federation of Sri Lanka, the surfers have decided on a new logo for their identitiy, promotion and team look. A logo was chosen which they felt represented their new attacking attitude upon the world of surfing; The Team colours and designs are yet to be finalised for the new national outfit. They will undoubtedly reflect this group’s intention of branding themselves apart from the others. The new national look will be decided at the upcoming Annual General Meeting in Arugam bay between 18 – 24 June during the first major international Surfing event to be staged in Sri Lanka – the Sri Lankan Airlines 6 Star Pro WQS to be run in conjunction with the local Sri Lankan Tourist Board. The new identity will be a natural extension of the unusual manner and circumstances in which the Federation has formed this year and reflect the very broad cultural span in the Sri Lankan surfing community. The Surfing Federation’s marketing advisor Peter Rob-o added that the new federation is keen to talk to any of the Surf clothing companies and action sportswear manufacturers who may be interested in taking a

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chance through supporting the new team and preparing the Sri Lankan Surf Team national outfits. “We invite the involvement of any surfing or sportwear company starting out (like us) who is interested in connecting to the worldwide industry with a surfing group such as ours who are definitely outside the surfing norm. We could be a very exciting opportunity for the next budding surf industry giant to get associated with at an early stage. Our objectives are clear and we intend to be highly marketable and noticed. Our surfing talent is already starting to command some attention with the visiting surfers and random overseas surfing groups such as the British, European, Japanese, Israelis and Australians who come here to surf and compete on our shores each surfing season.” proclaimed Rob-o proudly. Continue reading “New logo for Sri Lankan Surfing Federation”

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New Year’s Blast at Arugambay

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New Year's fire at Arugam Bay beach

Arugam Bay New Year‘s celebrations were peaceful, quiet and romantic.
However, residents and visitors were shaken by a totally unexpected fireworks display late on New Year’s day.
The fire started in some fishing huts in the middle of the Bay.
The popular “#38 Cafe del Mar” next door was engulfed soon and the blaze looked like Continue reading “New Year’s Blast at Arugambay”

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Fishing Trawlers at Arugam Bay & North

Purchase cyklokapron Stranded fishy trawler at Arugam Bay
Stranded fishy trawler at Arugam Bay

SRI LANKA: Fighting over fish

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COLOMBO, 16 October 2009 (IRIN) – The seas off Batticaloa in the country’s former war-torn east are home to one of the most fertile spawning grounds off Sri Lanka, and fishermen rarely had to travel far for a good catch.

But of late, traditional fishermen who use boats powered by outboard motors or canoes to fish have complained of meagre harvests.

“I went out on five consecutive days, and only yesterday did I return with some fish, but only 6kg,” said Tamil Chelvam, who operates a boat from Tirivendu beach, just south of Batticaloa.

Locals blame a recent influx of large fishing trawlers into their waters for their dwindling catches. Before the encroachment, a good catch would earn fishermen up to US$174, and a normal catch, about $85. Continue reading “Fishing Trawlers at Arugam Bay & North”

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A Dead End: Arugam Bay

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Wave Ride AbaY

By Charitha Fernando

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Surfers ride Sri Lanka’s Arugam Bay waves again
July 6, 2009, ARUGAM BAY (LBO) – Arugam Bay Price of cleocin in eastern Sri Lanka is coming to life after the end of a 30-year war in Sri Lanka cleared the way for surfers from around the world to ride its waves again.
Hotels in the area were packed to capacity this week when surfers flocked to the town to take part in a contest dubbed ‘Champion of Champions’.

“We had a fantastic event. We’ve seen some great waves and spectacular surfing,” says Dave Reed, a tour director for UK’s Pro Surf organization.

“We chose Arugam Bay because its one of the best waves in the world.” Continue reading “Wave Ride AbaY”

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Abay Walk 2009

Arugam Bay’s traditional Mid-Year walk from end-to-end of AbaY:

#0001 Seasands
#0001 Seasands

http://picasaweb.google.com/arugamsurf/ArugamBayWalk2009# Buy finax muesli

Do you like to try your luck and spot any “progress”:
Here are links to the same-same walk of previous years:

http://picasaweb.google.com/arugamsurf/AbaYWalk2008#
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http://picasaweb.google.com/arugamsurf/AbaYWalk2007#

Note:
There are changes and various improvements 2009.
Now we show not only the road/street sign.But also at least one impression of the establishment as well.
This years walk was conducted by Mr. Tavis Fu, a volunteer from Taiwan.HKG FUi
Links and introductions on this page (arugam.info), shown right below will be updated asap. Please allow 1 week.

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Better than The BBC & CNN and Al that Jazz!

As the Probably first ever (1995)A? Web Site in Sri Lanka Arugam.info begs to differ.
With the Nation’s Tourism Czar Mr. George Michael’s statement below.
Successful advertising campaigns do not have to cost a fortune.
Your Queensland counterparts, we feel, have invested just 1Mill Rs./ VERY well.
Ideas is what counts – and a change of direction.
See sample of a good advert below.
Facebook, Twitter, UTube and whatever: These are further great, very good, new and and even totally free marketing tools.
What can we do to match this coup from down under?
(So are we…….since 2004A? 😉
What is your strategy?
How can we assist?

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BBC News, Sydney

Tourism Queensland picture, a man stands on rocks with 'best job' sign

34,000 people in 200 countries applied for the Best Job in the World

What happens if a global tourism marketing campaign dresses up as a job recruitment drive? A global reality TV show gets under way.

Tourism Queensland launched its Best Job in the World competition in January hoping to generate fresh interest in Australia’s sunshine state – a dream location, according to the locals, that is beautiful one day, and perfect the next. Continue reading “Better than The BBC & CNN and Al that Jazz!”

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arugamfoto@gmail.com

arugamfoto@gmail.com
Has received the above great photos.
We are happy to publish all relevant photos sent in to us!
Keep them coming, Please.
These days it is so easy to reach a Global audience! SimplyA? post to:
ArugamFoto@Gmail.com

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This is what we are here for.
To Inform, To promote, and to give All of You an inspiration to:
Express YOURSELF!
Truly Internationally!l
Thanks for your contributions.

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mini Quake at Arugam Bay

This morning a tiny earth tremor caused no damage at all, but some concern amongst the village people of Arugam Bay. Ophthacare online games

Tsunami Warning system Arugam Bay Hill
Tsunami Warning system Arugam Bay Hill

As usual, fears of another Tsunami surfaced. Some ran away into the opposite direction. Just as they did end of 2004, towards Lahugala.
Arugam.info still maintains a highly efficient Early Warning System. Due to our own strong Thai connections we receive very quick and first hand warnings directly from the world’s most advanced centre at Silom Road, Bangkok.
There was not a hint of danger – so our sirens were not activated.
However, we are also informed that a mast (see photo) has recently been erected on the hill overlooking the Bay. It is however not known to us if this system is active and tested so far.
Our own opinion:
Clonidine depression treatment The next real Tsunami will come! The question is: When?
The ONLY real answer is: Build Tsunami resistant structures.
 Or construct low level dwellings well away from the sea as indicated by the Government 100 or 200 Meter zone, earlier.
Do NOT reconstruct low level, low quality buildings near the sea front! As this will endanger the life and security of residents and visitors in future.A? For sure.

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Arugam Village Centre Autobahn. Progress

Exactly one year ago we voiced our concern, published the abbreviated article below.
WeA? formed a group called “Arugam Bay Walking Street”. To join, see link below.

Deltasone how much http://www.facebook.com/group.php?gid=19779572474

Beginning 2009 work has started to widen and ‘rehabilitate’ Arugam Bay’s Beach Road. So far, most residents are happy. Soon maybe no longer. Serious accidents!

New wide trunk road March 2009
New wide trunk road March 2009
More recent photos are here:

http://picasaweb.google.co.th/arugamsurf/RoadWorks#

This is an extract of the initial article, published March, 2008. You can see more below:

The Future of Arugam Bay Beach Drive is being decided by guys like Delivery precose USAID.
Present plans appear to favour the construction of a fast, through road. Results?

Accident on Road

Option #B might look something like this:

Continue reading “Arugam Village Centre Autobahn. Progress”